tampering is often accompanied by low-priced dumping, undermining the unified price system set by the enterprise, which may lead to market price confusion, affecting the brand image and consumer trust in the brand.

unauthorized cross-regional sales violate the legitimate rights and interests of authorized dealers and may lead to vicious competition among channels, affecting the motivation and loyalty of dealers and even triggering legal disputes.

it is often difficult to trace the source of tampered goods, and when consumers have problems after purchase, it may be difficult for them to enjoy due after-sales service because they are not in the formal sales channels.

tampering breaks the enterprise's carefully planned regional marketing strategy, such as market division, promotional activities, advertising, etc., resulting in a waste of resources, the marketing effect is greatly reduced.