History of cooperation

•2018~2024 Core Service Provider of STTS Platform for China Resources Snow Brewery

•Provide system platform and technical services for the market scope of CR Snow Brewery Shanghai Division (Shanghai, Jiangsu, Anhui), Hangzhou Division (Zhejiang, Fujian), Chengdu Division (Sichuan, Chongqing, Yunnan, Guizhou, Guangxi) and so on.

•Provide consulting services to CR Snow Brewery and upstream and downstream suppliers on QR code coding standards, QR code testing standards, code assignment technology, business processes and system technical architecture solutions.

•7× 24-hour online technical support

Operational challenges

• Consumer Awareness Rises, Strong Demand for Product Traceability

• Improve the efficiency of warehousing and logistics operations

• Improve the timeliness and accuracy of channel and terminal sales data.

• Improve the input-output ratio of marketing expenses

• Increase market share and consumer loyalty to the brand

rescription

1、Digital production

Based on the One-Product-One-Code (EPC: Electronic Code) product digitization technology, the Internet of Things (IoT) collection equipment system is installed in the beer filling line to collect real-time product QR code data, realize the three-code association of the product (referring to the association of the bottle code, box code and pallet code) or the multi-code association (referring to the association of the hearing code, film code, box code and pallet code), and automatically correct the deviation and solve the abnormal faults during the production process through the intelligent algorithms.

2、Digital logistics

Based on digital production, it realizes the digital management system of product flow and flow from the factory side to the channel, to the terminal and to the consumer. Through three levels of sign-in and seven sign-outs, it realizes the full electronic delivery of the logistics process from products to terminals. And widely used in a variety of warehouse management mode:

Own Warehouses (DCs/DCb): One Dealer One Warehouse or One Dealer Multiple Warehouses, Dealer Owned Warehouses.

Shared Warehouse (DCe): One warehouse for multiple merchants, sub-household warehousing, sub-household storage of products, sub-household distribution, and unified warehouse management.

Distribution Warehouse (DCd): Multi-commercial one warehouse, unified warehousing, joint storage of products, first-in-first-out, unified issuance, sub-accounting, unified warehouse management.

Support a variety of sign-in devices: such as support for PDA, cell phone WeChat, cell phone external bluetooth scanning gun, the user can choose to configure according to need:

3、Digital Marketing

With the highlights of accurate reach, data-driven, high interactivity and flexible customization, precision marketing based on one-item-one-code provides enterprises with an innovative and efficient marketing tool, which helps to increase consumer engagement and enhance brand loyalty.

• Supports 8 rich prize configurations (red packets, physical and third-party cards, etc.);

• Support for event page template customization;

• Supports activities by administrative division, business area, electronic fence, merchant or terminal.

• Supports two-dimensional account system by organizational level and activity type, which can flexibly realize the cost accounting management of different levels and different activity pools:

• Support one merchant, one account, only for the merchant's business scope of activities to use, to realize whose territory who is responsible for recharging;

• Support points mall and Jingdong VOP through, realize marketing supplies automation;

• Providing a variety of interactive modes, such as cash red packets, blind box draws, and teaming, enables more direct and frequent communication to be established between brands and consumers, enhancing user engagement and brand loyalty;

B-side marketing campaigns

Launch marketing campaigns for the b-end to enhance the interactive experience and personalized service, thus prompting terminals or key people to push more wine and boost sales.

C-side marketing campaigns

Consumers scan the QR code of the product and participate in marketing activities such as lucky draws, points redemption and coupon collection.

Summary

Snow Brewery has become the first company in China's beer industry to successfully benchmark the digital transformation of the entire product chain, relying on digital production+ digital logistics+ digital marketing solutions to achieve the following goals:

•We have achieved full product coverage of digital products, laying a solid foundation for digital applications;

•Achieved full digitalized delivery of logistics and increased efficiency of factory outbound by 30%;

•The realization of the digital back cover, effectively eliminating the false cover and improving the timeliness of the back cover;

•Realize the authenticity and effectiveness of channel and terminal sales data;

•Realized full product traceability, effectively curbing tampering and effectively controlling product price stability;

•It realizes the QR code of the product as the entrance to establish a link with consumers, and realizes personalized interaction, data collection and precise marketing between goods and consumers.