In order to effectively implement channel promotions, large FMCG manufacturers have a rigid demand for anti-tampering; competition between competitors in the mobile Internet environment has shifted from the traditional advertising to attract attention to the purpose of fighting for and sticking to the fans of precision marketing. Only the domestic beer market, based on product information technology, big data services annual turnover of not less than 100 billion. Every 20 million tons of wine 20 million bottles, each bottle of information technology charges 0.02 yuan, according to the annual calculation of 50 million tons, is 100 billion market size.

The better solution to this pain point is a code, traceability, so one of the trends in FMCG is product informationization. 36 Krypton recently contacted Shuyun Technology, which associates the internal code, external code, and pallet of fast-moving consumer goods with each other, specifically by assigning a code to the individual product ID, associating the product body with the packaging material's three codes, and ultimately achieving logistics trajectory tracking.

QR codes on bottle caps are also used for smart manufacturing. Traditionally to safeguard the production line collection process, there is a possibility of burst bottles on the conveyor belt, once the burst bottle occurs, the collection will become difficult, and the manufacturer needs to sweep the burst bottle again. Shuyun Technology's solution is to automatically adjust through the queue running and tray running, adjusting every minute to ensure that the corresponding code and the corresponding bottle, so that once the burst bottle is found can be dealt with directly, without the need to sweep the code for the burst bottle again.

In addition, the Internet + product informatization can also be used to do precision marketing, through product traceability, merchants timed to carry out accurate sales. At present, there are also many FMCG products in order to reduce costs using the F2C way, Shuyun's supply chain system allows consumers to place orders directly on the official website, the product is delivered directly to the consumer, because each individual product has been electronic products, the implementation of the entire real-time monitoring through the mobile Internet, to avoid the phenomenon of stringing, transferring goods.

Traceability also provides the distributor with the assurance of microcredit, that the product was delivered on time and where it should have been, and the distributor receives credit from the cooperating bank on that basis.

In the opinion of CEO Xu Zeren, large enterprises have their own IT team, but do not want to spend time researching such a set of traceability system, not only time-consuming and labor-intensive, the subsequent maintenance work is very troublesome; and small and medium-sized enterprises do not have the ability to build the brand, so Shuyun for the market is still very objective. However, it contains some problems how to take orders from large enterprises? Especially in the face of state-owned enterprises, pure marketing means can achieve the purpose code? Small and medium-sized enterprises in their own development is relatively fragile, can maintain a stable relationship is still a problem. In this regard, Xu Zeren said that he himself came from the relevant industries, there are certain industry accumulation and resources. At present, Shuyun has provided a complete set of supply chain system for Snow Brewery, and the annual revenue will be more than 20 million after the completion of the project.

In the industry leading demonstration, Shuyun also provides online services for small and medium-sized enterprises, that is, the creation of professional market product traceability platform. Now there have been liquor enterprises in contact, the next step will be to set up a specialized team to help small and medium-sized liquor enterprises to implement the Internet marketing based on product information technology, and at the same time, the creation of a service platform for dealers and consumers.

In addition, Shuyun provides not only software services for FMCG manufacturers, but also special equipment for coding in upstream packaging suppliers. Hardware is provided and advanced by equipment vendors, and Shuyun provides application software for integration.

So in foreign countries where FMCG products, especially alcoholic beverages, are Shuyun's management system feasible? Xu Zeren said that the practice in foreign countries is to stick RFED labels on the goods, and the development of information technology is higher than domestic. Profit model, according to the number of coded products, a few cents per piece of charges, currently there are more than 1 billion pieces; there is also a value-added service charges for short-term bank credit.

Shuyun Technology now has a team of more than 20 people, basically all technicians. The founder, Xu Zeren, was the earliest practitioner of computer software programming in China, applying matrix algorithm to design financial statement data mining software in his thesis in 1982. He is also the earliest scholar sent to the U.S. to study MBA, and in 1995 began to serve in the Hong Kong China Resources Venture China Department, laying the foundation for the distribution channel management of China Resources Snow Brewery. In 2000 he began to engage in the field of Internet entrepreneurship, and has implemented the Laizhou high-quality wheat order agriculture supply chain management information system, Ping An Insurance of China, such as the transformation of the property and casualty insurance marketing and other large-scale projects.

The company had received a personal angel round of financing of 1 million dollars.

Reprinted from 36 Krypton 2017-07-20